The 'Save The Turtles' meme rose to prominence during the 2019 VSCO girl trend, where the phrase became a signature catchphrase for a specific internet subculture. While rooted in a genuine environmental concern regarding plastic pollution in oceans, the meme quickly evolved into a satirical commentary on performative activism. It often highlights the absurdity of using eco-friendly alternatives, like paper or metal straws, while still utilizing massive amounts of single-use plastic in other forms. Today, the meme is a staple for pointing out hypocrisy or sharing relatable struggles with the rapidly disintegrating nature of paper straws.