The VSCO girl subculture emerged in 2019, primarily on TikTok and Instagram, characterized by a specific aesthetic including oversized t-shirts, Hydro Flasks, and Fjällräven Kånken backpacks. The name comes from the VSCO photo editing app. The meme often parodies the repetitive catchphrases like 'sksksk' and 'and I oop,' alongside a performative environmentalism focused on metal straws to 'save the turtles.' It represents a specific Gen Z lifestyle that became a viral sensation for its predictable fashion choices and quirky social behaviors.