Goncharov is an elaborate unreality meme originating on Tumblr, centered around a non-existent 1973 mafia movie supposedly produced by Martin Scorsese. The joke began when a user shared a photo of a tag found on a pair of knockoff boots that featured the film's title and director. Since then, the internet has collectively hallucinated an entire cinematic history, complete with cast lists, character arcs, and deep thematic analysis. It serves as a masterpiece of collaborative fiction, where participants act as if the film is a real, high-stakes thriller set in Naples. Users typically use the template to create fake posters or expand on the increasingly complex lore of the greatest movie never made.