Knock-off movie covers, often referred to as 'Mockbusters,' are low-budget films produced to capitalize on the marketing of major blockbuster releases. This meme format celebrates the absurdity of bootleg films like 'Transmorphers' or 'Ratatoing,' which feature hilariously unconvincing titles and off-model character designs. The humor stems from the blatant attempts to mimic popular intellectual properties while clearly lacking the budget or licensing to do so. In internet culture, these covers are shared to highlight the 'so bad it's good' aesthetic of the bootleg industry, often serving as a template for creators to invent their own ridiculous, bargain-bin movie titles and taglines.