The Gotti meme originated from the 2018 biographical film starring John Travolta, which famously earned a 0% score on Rotten Tomatoes. In response to the negative reception, the film's marketing team launched a bizarre campaign claiming that critics had 'put out a hit' on the movie because audiences actually loved it. This confrontational advertising, combined with the film's perceived lack of quality, turned it into an ironic symbol of high-quality cinema (Kino) within internet circles. Today, the Gotti template is used to mock delusional marketing, highlight the gap between critics and fans, or ironically praise mediocre content.