The 'This Is Cinema' meme primarily features legendary director Martin Scorsese, originating from his controversial 2019 comments regarding Marvel movies not being 'cinema.' While the phrase initially sparked intense debate about the definition of art, the internet quickly adapted it into a reaction image used to ironically or earnestly praise something of high quality. It is often used to describe mundane tasks or funny videos as if they were Academy Award-winning masterpieces. The meme perfectly captures the vibe of extreme appreciation, whether the user is talking about a perfectly executed sports play, a beautifully shot video game scene, or even just a particularly satisfying sandwich.