Electronic Arts (EA) has become a central figure in internet meme culture primarily due to its controversial monetization strategies, including loot boxes, paid DLCs, and microtransactions. The 'EA Meme' usually mocks the company's famous slogans by suggesting that even the most basic features of a game—or the meme itself—require an extra fee to access. Common variations involve photoshopping price tags onto every element of a screenshot or creating fake 'Purchase to Unlock' pop-up windows. This trend peaked during the Star Wars Battlefront II controversy but remains a staple in the gaming community as a way to satirize corporate greed and the 'pay-to-win' business model in the modern gaming industry.