The 'Star Wars Battlefront II Unlockable Heroes Controversy' centers on Electronic Arts' (EA) response to player backlash regarding the excessive grind required to unlock iconic characters like Darth Vader and Luke Skywalker. In 2017, an EA Community Team member posted a response on Reddit stating that the high costs were intended to provide players with a 'sense of pride and accomplishment' for unlocking different heroes. This post quickly became the most downvoted comment in Reddit's history, garnering over 660,000 downvotes. The phrase 'pride and accomplishment' has since become a sarcastic shorthand in the gaming community for predatory microtransactions and corporate disconnect, often used to mock developers who implement pay-to-win mechanics or excessive time gates in full-priced games.