The EA Logo Price Parody meme serves as a satirical critique of Electronic Arts' controversial business practices, specifically their heavy reliance on microtransactions, loot boxes, and downloadable content (DLC). The meme typically features the iconic EA or EA Sports logo with individual segments labeled with various dollar amounts, implying that even the basic brand identity is hidden behind a paywall. It gained significant traction during the late 2010s following intense public backlash over games like Star Wars Battlefront II and the FIFA series. Gamers use this template to express frustration with 'pay-to-win' mechanics or to mock perceived corporate greed within the video game industry.