The #DumpKelloggs movement gained massive traction on social media following controversial remarks made by the Kellogg's CEO suggesting that families struggling with inflation should eat cereal for dinner to save money. This 'let them eat flakes' moment sparked widespread outrage across platforms like TikTok and X, leading to a viral boycott campaign. Memes associated with #DumpKelloggs often highlight the disparity between rising corporate profits and the financial struggles of everyday consumers, frequently utilizing cereal mascots to satirize the brand's perceived out-of-touch messaging. It has since become a digital rallying cry for consumer power and economic justice in the face of corporate inflation.