Doritosgate is a landmark moment in internet culture that emerged in 2012 following a televised interview featuring Geoff Keighley. Keighley was famously surrounded by an egregious amount of Doritos bags and Mountain Dew bottles, which became the ultimate symbol for the perceived lack of ethics and corporate influence within video game journalism. The term was solidified after an article by Rab Florence on Eurogamer critiqued the relationship between PR and media. Today, the Doritosgate template is used to mock 'sellout' behavior, corporate shills, and any situation where a conflict of interest is hilariously obvious due to blatant product placement.