The 'Dew Army' meme originates from the long-standing cultural association between Mountain Dew and the gaming community, specifically the 'MLG' (Major League Gaming) era of the early 2010s. It represents a passionate, often satirical group of fans who view the soda as the ultimate 'gamer fuel.' The imagery usually invokes military themes mixed with vibrant neon greens and snack food aesthetics. Used to joke about hardcore gaming sessions or the extreme devotion of soda fans, the Dew Army has evolved from a simple promotional concept into a symbol of internet subcultures and high-octane irony.