The 'Consoomer' or 'Consume Product' meme typically features a wide-eyed, overly excited Soyjak character surrounded by corporate logos or popular merchandise like Funko Pops and Marvel movies. Emerging as a critique of mindless consumerism, the meme gained traction on imageboards like 4chan and Reddit to mock individuals who tie their entire identity to the brands they purchase. It highlights the cycle of brief satisfaction followed by an immediate demand for the 'next product,' satirizing the perceived lack of critical thinking in modern fan culture. Today, it remains a staple for social commentary on corporate worship and the commercialization of hobbies.