The #CocaColaHatesWhitePeople hashtag and associated memes emerged in early 2021 following a leak from an internal diversity training program hosted on LinkedIn. The presentation, featuring sociologist Robin DiAngelo, included slides that explicitly told employees to 'try to be less white,' which the training defined as being less arrogant and defensive. The leak sparked a massive backlash across social media platforms like X and Reddit, leading to calls for boycotts and the creation of various satirical memes. These memes typically mock corporate overreach, 'woke' culture, and the absurdity of the specific phrasing used in the training module, often juxtaposing the slogan against the company’s iconic red branding to highlight the PR disaster.