The Borderlands 3 meme template primarily centers on the game's iconic cover art, which features a Psycho bandit in a religious-themed pose with fingers pointed like guns. Since the franchise's reveal in 2019, fans have used this chaotic imagery to represent the grind for legendary loot, the eccentric humor of the series, and the feeling of descending into madness after hours of boss farming. The template is a staple in the gaming community for expressing 'loot-lust' or general gaming insanity, often utilizing the game's distinct cel-shaded art style to make text pop against the vibrant, yellow-dominant background.