The 'Five Stripe Boy' meme features a young boy wearing a tracksuit that mimics the iconic Adidas three-stripe design but features five stripes, signaling a clear off-brand or 'bootleg' status. It serves as a humorous commentary on knock-off culture, often associated with Eastern European or 'Gopnik' aesthetics where brand loyalty meets budget reality. The meme gained popularity as a visual shorthand for situations where something appears to be a premium product but is actually a cheaper, slightly 'off' imitation. Users typically apply it to scenarios involving low-budget alternatives, fake luxury items, or the hilariously unintended consequences of buying items from unofficial markets.