Normcore emerged as a fashion trend in the early 2010s, characterized by dressing in intentionally plain, nondescript clothing to embrace sameness rather than individuality. In internet culture, the Normcore meme satirizes the irony of trying so hard to look like you're not trying at all. It often features imagery of generic sneakers, fleece vests, and mom jeans, used to poke fun at hipsters or to describe someone who is aggressively 'average.' The meme has evolved to represent a broader sense of being unpretentious or hiding complex personalities behind a veil of extreme normalcy.