Niche memes emerged as a reaction to broad, mainstream humor, focusing instead on hyper-specific aesthetics, experiences, and subcultures. Gaining massive popularity on Instagram and Pinterest around 2018, these memes often take the form of collages or 'starter packs' that describe a very particular type of person, hobby, or mood. Unlike traditional memes intended for a wide audience, niche memes thrive on the 'if you know, you know' factor, fostering a sense of community among people with shared, often obscure, interests. They are a powerful tool for identity expression and capturing the intricate nuances of modern digital life.