Alex From Target refers to a viral photograph of Alex LaBeouf, a teenage Target employee, that was posted to Twitter in November 2014. The image, taken by a customer without his knowledge, quickly turned the cashier into an overnight internet celebrity and heartthrob, sparking the hashtag #AlexFromTarget which trended worldwide within hours. The phenomenon is often cited as a prime example of 'stan culture' and the unpredictable nature of internet fame. Today, the template is used to reference sudden popularity, retail life, or the feeling of being unexpectedly observed in everyday situations.