The Rilie Huntley meme, widely known as the 'Best Buy Girl,' took social media by storm in early 2024 after Huntley posted photos and videos of herself in the iconic blue retail uniform. Much like previous viral retail figures, she became an overnight sensation as users across TikTok and X (formerly Twitter) began creating 'simp' memes and POV jokes about visiting Best Buy specifically to find her. The meme typically highlights the contrast between a mundane retail job and the unexpected viral fame of the employee. It is frequently used to joke about unnecessary tech purchases or the lengths people will go to for a brief interaction with a viral crush, solidifying Rilie's place in the pantheon of 'internet's favorite employees.'