Target Tammy, also known as the Target Karen, gained internet notoriety in mid-2020 after a viral video surfaced of a woman destroying a face mask display in an Arizona Target store. The footage, which featured her claiming the masks were 'unconstitutional,' quickly became a quintessential symbol of the 'Karen' archetype—individuals perceived as entitled and confrontational in public spaces. In meme culture, the template is used to satirize retail meltdowns, retail entitlement, and the stereotypical behavior of demanding to see a manager. It serves as a visual shorthand for irrational public outbursts and the chaotic energy sometimes found in modern big-box retail environments.