Target Tori refers to Tori Robatcek, a Target store manager who gained internet fame in January 2020 after a customer, David Leavitt, attempted to publicly shame her on Twitter. Leavitt called the police because the store refused to sell him an electric toothbrush for a penny due to a pricing error. The internet quickly rallied behind Tori, admiring her calm and professional demeanor in the face of extreme entitlement. The meme evolved into a symbol of retail solidarity, used to represent retail employees standing their ground against difficult customers. It popularized the #TargetTori hashtag and served as a reminder of the daily challenges faced by service workers.