The 'Hello' meme originated from the music video for Adele's 2015 lead single of the same name, which features a sepia-toned aesthetic and a vintage flip phone. Internet users quickly latched onto the dramatic intensity of the song's opening line and the slightly outdated technology used in the video. It became a viral sensation used to depict dramatic phone calls, awkward reunions, or reaching out to someone from a distance (literally or metaphorically). Today, the meme is frequently used to mock overly dramatic situations or to reference the nostalgic feeling of trying to reconnect with the past using the famous 'Hello from the other side' lyric.