The Gummy Bear Challenge, also known as the Adele Gummy Bear meme, went viral in early 2019 when a TikTok user posted a video of a lone Haribo gummy bear 'singing' the intro to Adele's 'Someone Like You' before panning to an auditorium filled with hundreds of gummy bears belting out the chorus. The meme relies on the comedic contrast between a quiet, singular moment and an overwhelming, synchronized response. It is widely used to represent situations where a small thought or action suddenly escalates into a massive, collective outburst or internal mental chaos.