The Is Calling You meme format simulates a smartphone incoming call screen, typically using the distinct iOS interface design. It became a viral sensation as a way to portray humorous or 'cursed' interactions with pop culture icons, celebrities, or random internet personalities. By placing a specific image and name on the call screen, creators imply an urgent or absurd communication from that character. The trend has seen countless variations, from fictional villains to world leaders, serving as a versatile tool for social media users to express irony or make topical jokes about who is currently 'calling' for attention.