The Incoming Call meme mimics the standard smartphone interface to depict a call from an unexpected or humorous source. It first gained massive traction through 'Phone Calling' video edits on platforms like Vine and YouTube, where users would mock up screen recordings to show surreal characters or icons calling them at critical moments. The format relies on the universal visual language of a ringing phone to create immediate comedic timing or a sense of urgency. It is frequently used to represent divine intervention, a sudden realization, or a specific subculture character 'checking in' on the viewer, making it a versatile tool for situational humor across TikTok, Instagram, and X.