The Adele Notting Hill Carnival photo went viral in August 2020 after the singer posted an image of herself celebrating the cancelled London festival from her garden. Sporting Bantu knots and a Jamaican flag bikini top, the image immediately sparked massive internet discourse regarding cultural appropriation and appreciation. Beyond the controversy, the meme community embraced the photo as a hilarious template for 'transformation' jokes, often used to describe someone who adopts a new culture or accent after a very short stay abroad. Its popularity persists due to Adele's confident yet unexpected styling, serving as the perfect visual for being 'extra' or overly enthusiastic about a new hobby or identity.