The Abercrombie Anti-Plus-Size Controversy stems from a 2006 interview where former CEO Mike Jeffries stated that the brand only marketed to 'cool, good-looking' people, intentionally excluding plus-sized customers to maintain an 'aspirational' image. These comments resurfaced with a vengeance in the early 2010s and again following recent documentaries, sparking massive backlash and turning the brand's shirtless-model aesthetic into a symbol of exclusionary 'mean girl' culture. Today, the meme is frequently used to satirize corporate elitism, late-90s/early-2000s nostalgia, and the dark, cologne-heavy atmosphere of legacy mall brands that prioritized a specific look over inclusivity.