The 'Balenciaga Child with Bondage Teddy Bear' meme stems from a November 2022 advertising campaign that sparked global outrage and significant controversy. The photos featured young children holding plush bear bags outfitted in bondage-themed accessories, leading to immediate accusations of inappropriate imagery and poor corporate judgment. While Balenciaga eventually apologized and retracted the campaign, the imagery became a permanent fixture in internet culture, used primarily to critique tone-deaf corporate decisions or the perceived absurdity of high-fashion marketing. The template is frequently employed to highlight situations where a creator or company is shockingly out of touch with public sensibility.