Urban Outfitters controversies have become a staple of internet satire due to the brand's long history of releasing products that spark public outcry. From the infamous blood-stained Kent State sweatshirt to offensive graphic tees, the meme culture surrounding the brand often focuses on the perceived disconnect between their edgy marketing team and common social sensitivities. These memes are typically used to mock tone-deaf corporate decisions, the cycle of apology-and-repeat, and the aestheticization of tragedy for profit. On social media, users employ these templates to highlight the absurdity of modern consumerism and the lengths fast-fashion brands go to for viral attention through shock value.