The 2020 Goya Boycott meme trend emerged after Robert Unanue, the CEO of Goya Foods, praised President Donald Trump during an event at the White House. This sparked an immediate backlash on social media, with critics calling for a boycott under the hashtag #BoycottGoya, while supporters launched a 'buycott' to boost sales. The controversy peaked when President Trump and Ivanka Trump posted photos with Goya products from the Oval Office, leading to a flood of satirical edits, photo-manipulations, and commentary on the intersection of consumer brands and political polarization. Today, the meme is remembered as a surreal moment where canned beans became a central symbol of the American political divide.