The #BoycottStarWarsVII meme originated in October 2015 as a controversial Twitter hashtag that went viral ahead of the release of Star Wars: The Force Awakens. Driven by reactionary internet groups, the hashtag claimed the film was promoting 'white genocide' due to its diverse casting, specifically John Boyega as a Stormtrooper. However, the movement quickly backfired as thousands of users hijacked the tag to mock the absurdity of the boycott, turning it into a symbol of over-the-top fan outrage and reactionary internet culture. Today, it is used to satirize moments when fans threaten to boycott media over inclusivity or narrative choices, often highlighting the divide between vocal internet minorities and general audiences.