The 'Ivanka Trump Holding Goya Beans Can' meme originated in July 2020 after Ivanka Trump posted a photo of herself holding a can of Goya black beans on social media. The post followed a public backlash and boycott against Goya Foods after its CEO expressed support for then-President Donald Trump. The image quickly went viral due to its perceived violation of ethics rules regarding product endorsement by government officials and its staged, advertisement-like aesthetic. In internet culture, the template is used to satirize corporate shilling, awkward political pandering, or is often photoshopped to depict Ivanka holding entirely different, often absurd, objects.