The 'Chad Says Beta Things' meme is a subversion of the GigaChad or Average Fan vs. Average Enjoyer tropes, where the hyper-masculine figure of Ernest Khalimov is used to express sentiments typically associated with sensitivity, insecurity, or extreme politeness. Instead of the usual stoic or dominant alpha-male dialogue, the character is paired with captions like 'I actually prefer the theatrical cut' or 'I value your boundaries.' This trend gained traction as a form of post-ironic humor, mocking the rigid definitions of masculinity by placing vulnerable or 'beta' dialogue in the mouth of a physical deity. It celebrates the absurdity of a world where even the manliest figure can be an emotionally available and soft-spoken individual.