A 'Wife Guy' is an internet slang term for a man who gains fame or defines his entire personality by his public devotion to his wife. While the term initially started as a semi-wholesome description, it evolved into a critique of men who use their marriages as a performance for social media clout or to mask personal scandals. The meme gained mainstream notoriety following high-profile incidents involving public figures like Ned Fulmer and John Mulaney. Today, the template is used both to mock performative affection and to celebrate genuine partnership, often highlighting the absurdity of men who make 'being married' their only identifiable character trait.