The Girlboss and Malewife meme subverts traditional patriarchal gender roles by pairing a high-achieving, often ruthless 'Girlboss' with a domestic, supportive, and submissive 'Malewife.' The term 'Girlboss' rose to prominence in the mid-2010s to describe ambitious women in business, while 'Malewife' emerged as popular internet slang around 2021 on platforms like Twitter and Tumblr to describe male characters who thrive in traditional domestic or supportive roles. The meme is widely used in fandom circles to describe the chemistry between fictional couples, highlighting a power dynamic where the woman leads and the man provides emotional labor or homemaking support. It represents a shift in how internet culture views modern relationship dynamics, often celebrating the reversal of classic tropes through a lens of irony and affection.