The 'I Love My Wife' meme is closely tied to the 'Wife Guy' phenomenon, describing a man whose entire online identity or personality revolves around his marital devotion. While the trope has existed for years, it gained significant traction following Chance the Rapper’s 2019 album 'The Big Day,' which was heavily centered on his marriage, leading to widespread parody. Additionally, the meme is often associated with a bittersweet webcomic by Tony Esp where a man professes love for his wife only for her to vanish after he takes his medication. Today, the template is used both sincerely to show affection and ironically to satirize performative relationships or situations where someone is overly enthusiastic about their partner.