The 'Trad Boywife' and 'Trad Husband' memes represent a digital subversion of the 'Tradwife' movement, blending domesticity with soft-masculinity or femboy culture. Emerging prominently on platforms like Twitter and TikTok in the early 2020s, the meme often features images of men in aprons, cooking, or performing household chores in a romanticized, cottagecore-adjacent style. It plays on the irony of traditionalist imagery while embracing modern gender fluidities and the desire for a simpler, domestic life. Users typically employ the template to express their preference for partners who prioritize caretaking or to poke fun at rigid societal expectations through a wholesome, albeit ironic, lens.