The Cinnamon Challenge is a viral internet phenomenon that dates back to the early 2000s but peaked in popularity during the early 2010s on platforms like YouTube. The challenge involves filming oneself attempting to swallow a tablespoon of ground cinnamon in under sixty seconds without drinking any water. Because cinnamon is caustic and causes the mouth to dry out instantly, participants almost always end up coughing out a massive 'dragon breath' cloud of orange powder. The meme typically captures the specific split-second transition from overconfidence to sheer panic and physical discomfort, serving as a cautionary tale about following internet trends or simply a humorous look at unexpected consequences.