The Jonah Mowry 'What’s Going On' meme stems from a poignant 2011 YouTube video where a young Jonah Mowry used index cards to silently reveal his experiences with bullying and self-harm. Set to Sia’s ‘Lullaby,’ the video went viral for its raw emotional impact and brave message. Over time, the internet adopted the index card format as a versatile template for both sincere expressions and ironic parodies. While the original video remains a significant moment in early social media history regarding mental health awareness, the meme version is frequently used to deliver 'truth bombs' or unexpected punchlines by replacing the text on the cards Jonah holds to fit various relatable or humorous contexts.