The 'What Should We Call Me' (WSWCM) phenomenon began as a viral Tumblr blog in 2012, effectively pioneering the 'reaction GIF' format that remains a cornerstone of internet humor. The format utilizes a highly relatable, often self-deprecating situational caption followed by a visual reaction that captures a specific emotion or physical response. It became a cultural touchstone by giving voice to universal experiences—like the dread of a Monday morning or the joy of canceled plans—through a visual shorthand. Today, the WSWCM style is a staple of social media, allowing users to express complex feelings with a simple combination of text and imagery.