The Keaton Jones Bullying Video meme surfaced in late 2017 when a video of a young Tennessee boy crying in a car about his school bullies was shared online. It initially sparked a massive wave of celebrity support and national attention regarding the consequences of bullying. However, the story became a classic example of the 'Milkshake Duck' effect when controversial social media posts from the family were discovered, shifting the public conversation from pure sympathy to a complex debate about accountability and internet virality. In meme culture, it is often referenced to illustrate the speed of online news cycles or used as a dramatic reaction template for emotional and unfair situations.