Doing Numbers is a piece of internet slang that rose to prominence on social media platforms like Twitter and TikTok to describe a post receiving high levels of engagement, such as likes, retweets, or views. The meme often parodies the obsession with digital metrics, featuring characters reacting with exaggerated excitement or smugness to their perceived fame. It is frequently used ironically when a post that is objectively bizarre or niche unexpectedly gains traction. As a versatile reaction template, it captures the modern era's fixation on virality and the dopamine hit that comes with 'doing numbers' in the algorithmic wild west.