The 'What Pride Flag Is That?' meme typically features a character pointing at a colorful image, logo, or pattern and ironically identifying it as a new LGBTQ+ pride flag. The humor stems from the visual similarity between modern, increasingly complex pride flags and various corporate brandings or abstract designs. It gained significant traction on social media platforms like Twitter and TikTok, where users leverage the template to joke about 'rainbow capitalism' or simply to troll by associating mundane objects with queer identity. It is a versatile tool for commentary on visual culture and the hyper-specific nature of online communities.