The Pride Month Demon, often referred to as the Pride Entity or Rainbow Void, emerged as a surreal internet phenomenon used to represent the overwhelming energy associated with the start of June. It typically features an eldritch, shadowy silhouette radiating vibrant rainbow colors, serving as a visual metaphor for both the intense celebration of LGBTQ+ identity and the sudden, dramatic shift in corporate branding. While some use the template to mock hollow 'rainbow capitalism,' others embrace the aesthetic as a symbol of chaotic pride energy. The meme gained significant traction on platforms like Twitter and Tumblr, where users enjoy the juxtaposition of an intimidating, otherworldly figure with celebratory, bright colors.