The 'Companies When Pride Month Ends' meme is a satirical take on corporate performative activism, specifically targeting how brands adopt rainbow branding in June only to abandon it at midnight on July 1st. This trope became a staple of internet culture as a way to criticize 'rainbow-washing,' where companies capitalize on LGBTQ+ pride for profit without offering year-round support. The template often features characters throwing things away, icons switching from colorful to monochrome, or a sudden cold shift in tone. It resonates because it captures the jarring contrast between corporate marketing and real-world commitment, making it a favorite for social media users to share every summer as soon as the clock strikes midnight.