The 'It's Pride Month, You Know What That Means' meme is a viral internet phrase that resurfaces every June to celebrate or satirize the start of LGBTQ+ Pride Month. Often accompanied by characters like the 'Gay Rat' or various pop culture mascots, the meme implies an inevitable shift in energy as social media feeds become flooded with rainbows and queer-centric content. While frequently used by the LGBTQ+ community to express excitement, it is also a popular vehicle for critiquing 'rainbow capitalism'—the practice of companies adopting pride colors for performative marketing purposes. Its vague yet loaded phrasing makes it incredibly versatile, allowing users to apply it to anything from genuine community celebrations to niche fandom inside jokes as the summer kicks off.