The 'What Do You Meme' concept stems from the massive success of the adult party game and the 'Dude With Sign' aesthetic. Featuring a person holding a cardboard sign with a blunt, relatable message, this template serves as a platform for voicing 'hot takes' and common annoyances. It exploded in popularity on social media because it captures the essence of a modern-day protest for the trivial things in life. Users love this format because it provides a clean, recognizable canvas for high-impact text that resonates across all demographics.