The What Do We Want meme format, often referred to as the Protest Mob, captures the chaotic energy of a crowd making collective demands. Originating from early webcomic styles and popularized on platforms like Reddit and Twitter, the meme typically features a leader asking a group what they want, followed by the classic 'When do we want it?' refrain. It is most commonly used to highlight relatable frustrations in daily life, irony in corporate culture, or the impatient nature of internet fandoms. The '3' variation usually refers to the clean, three-panel layout that allows for a clear setup, a demand, and a frequently subverted expectation in the final response.