The Man Holding Cardboard Sign meme, widely known as 'Dude With Sign,' originated in October 2019 when Seth Phillips began posting photos of himself on Instagram standing in New York City streets. Created in collaboration with Jerry Media founder Elliot Tebele, the meme features Seth holding a simple cardboard sign with a short, relatable complaint or an unpopular opinion about everyday life. Its minimalist aesthetic and deadpan delivery struck a chord globally, turning minor annoyances into viral content. The format has since become a go-to template for anyone wanting to voice a 'truth' or common grievance in a funny, protest-style format.